Start with the problem.
Understand user needs, business context, and what success would mean.
ABOUT ME
Think in systems.
Design for people.
I’m Babak Haghighi, a product and design leader working at the intersection of strategy, user experience, and delivery.
01 / THE WORK
Big-picture direction.
Hands-on detail.
For more than 12 years, I’ve helped shape digital products across marketplaces, commerce, media, subscriptions, and emerging businesses. My work connects user needs, business objectives, and technical constraints to create experiences that are useful, coherent, and built to evolve.
I move comfortably between big-picture product questions and hands-on design work—from discovery and prioritization to information architecture, design systems, prototyping, and collaboration with engineering teams.
I’m especially interested in making complex products easier to understand, helping teams make stronger product decisions, and using thoughtful, AI-assisted workflows to move from ideas to working products.
02 / HOW I WORK
Methodical in thinking.
Practical in doing.
Think in systems.
Connect journeys, interactions, content, and technical realities.
Make decisions visible.
Use research, prototypes, and feedback to test assumptions.
Follow through.
Work with teams to turn direction into quality execution.
04 / START A CONVERSATION
Let’s build something useful.
Whether you’re exploring a product leadership opportunity or need help with product strategy and UX, I’d be glad to hear from you.