Find the friction.
Know what to fix.
Identify friction in critical journeys, validate the evidence, and prioritize what to improve.
One clearer picture.
PRIORITIES
From signals to
actionable insight.
One critical journey. Multiple evidence sources. Clear next steps.
Define the problem.
Align on the journey, audience and success criteria.
- Define the user journey and business outcome
- Map key decisions and evidence gaps
A diagnosis your team
can act on.
A focused set of findings and next steps—not a lengthy audit.
Friction points, signals and gaps.
Observed issues, hypotheses, severity and confidence.
Priorities informed by impact, effort and confidence.
Testable hypotheses and success criteria.
Separate signals from assumptions.
Illustrative example—not a client result.
Users hesitate at package selection.
Drop-off tells us where users leave—not why. Usability testing can investigate decision uncertainty.
Clear scope.
Sound evidence.
A diagnostic informs decisions. It does not replace the product team's ownership.
What if analytics are incomplete?
We identify tracking gaps and combine available signals with focused user research. Uncertainty stays explicit.
Does this include a redesign?
It produces findings, priorities and validation briefs. Implementation is scoped separately.
Who makes product decisions?
Your team owns prioritization and delivery. I provide the diagnostic and recommendations.
Have a product problem
that needs clarity?
Tell me which journey matters, what's uncertain, and what your team needs to decide. We'll first assess whether a focused diagnostic is a useful fit.